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Check the Label: A Guide to Green Designations for the Home

The green-minded consumer can quickly get disoriented in today’s growing market of green homes, green certifications and green labels. This list of green designations for homes, system and products gets the “green light” for legitimacy.
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Ecolabelling.org carries an extensive list of green buildings, green services and green building products but does so without bias or a selection process. Building Green’s selection process for their “GreenSpec” list of products is somewhat more demanding, albeit limited to journalistic research, e-mail and forum discussion, and builder recommendation.

The Federal Trade Commission has been working to protect the consumer from false or exaggerated “green” claims, issuing green guides for manufacturers and purchasing advice for the consumer. In its article, “Sorting Out 'Green' Advertising Claims,” the FTC lists six steps a consumer can take when evaluating a product’s green legitimacy. Here they are, in brief.

Step 1: When you evaluate environmental claims in advertising and on a product labels, look for specific information.

Step 2: If a product is labeled “recycled,” determine if it refers to the label itself, the product, or both.

Step 3: “Recycled” products can contain used, rebuilt, reconditioned, or re-manufactured parts—make sure the label specifies which.

Step 4: Labels that claim to use “less material” should clarify which material has been reduced, and if the reduction is relative to previous products/packaging or a competitor’s product.

Step 5: Look for specific recycling instructions on products labeled “recyclable.”

Step 6: Look for additional information and evidence to support a product’s “ozone-friendly” or “ozone-safe” label.

For more details, read the article in its entirety here.

The Global Ecolabelling Network (GEN) is an association of third-party labeling organizations from around the world. The United States is represented in GEN by Green Seal, a group that establishes green standards for product categories and accepts applicants for certification within those categories. The Canadian-based EcoLogo is North America’s oldest ecolabel with over 7,000 certified products representing 120 categories, including building and construction. “The criteria set for certifying a product evaluates the entire lifecycle of the product,” says Lise Beutel of TerraChoice Environmental Marketing, managers of the EcoLogo program. “We can look at everything from the raw materials used to the final stages of the product’s usage.”

Builders and consumers investigating home-related products and systems should be wary of an ecolabel that doesn’t incorporate testing to verify that the certified products meet a set of established standards. “Some ecolabels are third-party auditors, not third-party testers or certifiers,” says Black. A third-party auditor might simply request product literature from a manufacturer to decide on its “green” status, and it might only perform the audit once. “A third-party certifier like GREENGUARD makes sure the product is tested, and it requires regular re-certification,” says Black.



Text by Benjamin Hardy

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