Tom Alsop, president of Liquid Ceramic, joins Steve Easley to discuss the company's architectural coatings that look, feel, and go on like paint, yet add an extra layer of energy loss protection to a home's interior and exterior surfaces. On a home's exterior, the company's coatings, which is an acrylic based polymer, can be applied to almost any surface including wood, masonry, brick, stucco, and even some types of vinyl siding. Interior coatings are available in any color in flat, low luster, and eggshell finishes.
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