Brands today are defined not by what they say, but by how they act and the value-added content they surround their community with.
The last 10 years have brought more change to marketing than any previous period. As brands collect Twitter followers, Facebook fans and blog readers, marketers are thrust into the position of being a publishers. How can brands create content to delight followers — on a repeatable basis?
SVP of Content, Digitas
VP of Media, Unilever
As traditional advertising and PR becomes less effective, brands are turning to owned-content to drive engagement and sales. This creates a long-lived asset, and audience, instead of a one-time bump. Socialize your brand with the best user-generated topical content from our army of social-media influencers. Tidal connects you to highly relevant content made by those who share the same passions as your customers.
We work with thousands of active influencers around the world, of all interests, ages and backgrounds. Quality topical content optimized through ContentMetric® is served directly to your site (and apps). This encourages existing readers to stay longer and brings first-time visitors from search engines, blogs, and everywhere across the web.
Curated content is a cost-effective method to accelerate marketing, PR and existing media (owned, earned and paid). Contributed content can augment original content for brands, and provide new eyeballs and customers to sites, apps and stores.
Background image from: Raspberry & Red