People have tuned out ads.
Now they pay attention
to content.
Brands today are defined not by what they say, but by how they act and the value-added content they surround their community with.
The last 10 years have brought more change to marketing than any previous period. As brands collect Twitter followers, Facebook fans and blog readers, marketers are thrust into the position of being a publishers. How can brands create content to delight followers — on a repeatable basis?
Leveraging the social web is the biggest challenge and opportunity facing digital publishers and brands alike. With everyone now a publisher, the challenge to participate in vs control conversation requires new models, tools and partners. Building relevant yet organic networks of new voices is key and Tid.al's model fills this void nicely.
John McCarus
SVP of Content, Digitas
Buying, borrowing & building content is all important. But borrowing the best content is most important. Find the best content aligned to your brand and build a story around it.
Rob Master
VP of Media, Unilever
Every Brand is now a Publisher
Disposable Audience
to Sustainable Audience
As traditional advertising and PR becomes less effective, brands are turning to owned-content to drive engagement and sales. This creates a long-lived asset, and audience, instead of a one-time bump. Socialize your brand with the best user-generated topical content from our army of social-media influencers. Tidal connects you to highly relevant content made by those who share the same passions as your customers.
Owned Content
We work with thousands of active influencers around the world, of all interests, ages and backgrounds. Quality topical content optimized through ContentMetric® is served directly to your site (and apps). This encourages existing readers to stay longer and brings first-time visitors from search engines, blogs, and everywhere across the web.
Socialize your brand
Curated content is a cost-effective method to accelerate marketing, PR and existing media (owned, earned and paid). Contributed content can augment original content for brands, and provide new eyeballs and customers to sites, apps and stores.
Interested? Start a pre-order now, or send us your brief and we'll get back to you in 48 hours.
Background image from: Raspberry & Red
