Bob Vila at 2012 South by Southwest

03/05/2012 14:22:00

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Bob Vila at SXSW - Bob Vila will be talking at SXSW about building brands through maximizing digital video content on Friday, March 9 at InterContinental Stephen F. Austin Hotel in Downtown Austin Texas.

A household name for more than 32 years, Bob Vila is considered by many as the father of reality television. Host of America's leading television home-improvement shows, Bob has accumulated thousands of hours of video and has participated in this ever-changing video landscape, over the past three decades.

Through the examples from his home improvement career, Bob along with Gretchen Grant, Matthew Corbin, Stefanie Lemcke, and Steven Masur will discuss:
• How does digital video contribute to the strength of his brand today?
• How does online video complement or substitute for a broadcast television presence?
• Leading edge video platforms are available for brands?
• What digital tools give today’s brands an edge in understanding their video audiences?
• How mobile will fit in and change today’s landscape?

About BobVila.com - BobVila.com is the online home of Bob Vila, the most well-known and trusted name in home improvement.  Offering a comprehensive range of inspiration and how-to content, the site not only inspires people to improve their homes, but gives them the know-how to do so. This video-rich site draws from Bob’s more than 450 episodes of television hosting Bob Vila’s Home Again and Bob Vila.  It targets homeowners in every family stage.  From babyproofing, to adapting existing spaces to create new room for the family, to remodeling to accommodate multiple generations, Bob’s got you covered!

About The South by Southwest® (SXSW®) - The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.

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