Not familiar with it but will create the link for others to look at www.paintonce.com .

I would love to learn more about it, but I would be extremely skeptical about their insulation claims. R-24 is the equivalent of several inches of Fiberglas!

PLease note that the "Photos" section of the web site has two long-distance pictures that are less than 1 inch in height. If it was my product, I'd sure show a better photo.

Also, the guarantee of paying someone's fuel bills seems fishy. There are just too many variables....what if I bought the paint and then decided to turn up my thermostat? What if four more people moved into my house?

If I was going to be financially secure enough to offer such a guarantee, I guess I would not have an AOL address as my return address, either.

While their are paints that perform well, in general the sun beats up everything. And a house paint needs to flex a little, which seems to be in contrast to the "can't scratch it" claim. Otherswise, why not use car paint on your house?