Also all the companies mentioned here have good paints and they all have some that are junk. In defence of promar 700, it is apartment paint for goodness sakes and can't be compared to high end paint ,and i am sure ICI has one MR. Paint.
I still say you are going to get the best advise from a store that sells just paint than you are in a big box. I work for a company (Duron) that makes it paint and for the most part sells it in it's own stores. I live in Richmond, Va and we sell way more than ICI, so they are not that big everywhere.
By the way - I know Duron is huge in Mid-Atlantic and parts south.
Duron is the 29th largest paint company in the world. (Source - Coatingsworld.com - July 2003)
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