Both have similar methods of operation and look alike as well, customer service and tech help is about the same. As they are direct competitors I believe they are fairly close in pricing. I have used both and had no problem with either one. The mats have really gotten popular here only in the last 7-10 years so longevity has not been established yet

there are quite a few systems designed for that all working similarly at varying costs ... research and compare functionality versus procing:

http://flooringworld.org/floorsearch.php?query=in-floor+radiant+heat

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http://flooringworld.org/

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