I have been painting all my life. Family run business that started with my father 35 years ago. I have used every paint available and must say Behr paint is the most difficult to apply. The paint will last, the scrubability is superior, but it is so hard to use. The end result is the only factor that should matter and if the results are poor...most cases it will be..then that deems the over-all quality of the paint poor. I, as with my emloyees, do not recomend Behr paint nor would I use it in my own home. And yes, it takes at least 4-5 coats for Behr paint to cover.