They are called shelf standards and they are available at any home horror store, hardware store, or woodworking store such as Rocklers or Woodcrafters. http://www.rockler.com/search_results.cfm?filter=shelf+standard&submit.x=0&submit.y=0 Also the woodworking stores have jigs for spacing the holes if you want to use the pins. http://www.rockler.com/product.cfm?page=5876 Or as the OP said you can get some peg board and use every X hole as your pin hole.
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