The Top 5 DIY Trends, According to Michaels
DIYers have been flocking to the mega craft retailer in search of supplies to fuel their new—or renewed—creative hobbies. Let’s find out what they’re all making!
DIYing is a journey that offers homeowners and renters alike plentiful opportunities to fix, update, and decorate. As 2021 unfolds, we’re all looking for new ways to improve our home environment, boost our mental health, and express our individuality. Arts and crafts supplier Michaels may have a little inspiration to get us all going. The retailer examined sales data, social media content analysis, and other factors to uncover the top five DIY trends expected to emerge in the year ahead. Do any of these strike a chord with you?
Home Office and Personalization
“As work from home continues with no formal end in sight, there is renewed focus on the home office environment, and 2021 will be the time to make further tweaks to enhance mood and space,” says Erika Popejoy, Michaels’ vice president of trend, design, product development, and packaging.
Analysis shows that consumers are trying to personalize and maximize their spaces. The closet/office combo is a perfect example of maximization; Pinterest searches for “cloffice” have increased twofold heading into 2021. “Japandi,” Japanese design meets Scandinavian aesthetic, is also trending. The style “incorporates sleek lines, neutral color schemes, and calming setups,” says Popejoy.
Michaels revealed that 30 percent of U.S. households bought at least one plant within the past year. And while houseplants in general have been on trend for years, consumers without a green thumb have turned to faux plants, which provide a touch of nature without the upkeep.
“Consumers are also leaning into crafting with faux and paper plants to showcase popular greenery designs, including plant-themed jewelry, office supplies, and more,” says Popejoy. “As we look ahead, both faux and real plants will continue to trend throughout 2021 and even through 2022, as consumers look to bring the outdoors inside and liven up their personal spaces in creative ways.”
Mental health awareness has been on the rise for years, and it’s in the forefront now, with the disruptions and stress brought on by the pandemic. “Studies have concluded that making is good for mental health, and it’s proven to lower levels of mental distress,” says Popejoy. “In 2020, crafting, knitting, and scrapbooking helped makers relieve stress and find joy.”
Throughout the year, expect DIY to increase in popularity as a stress reliever. As Popejoy notes, “Search trends indicate that tile work, beading, macramé, resin art, and painting are among the top queried creative projects heading into the new year.”
Big Decor, Micro Celebrations
Last year, Americans were forced to get innotivate, finding new ways to safely celebrate small and big occasions alike, including birthdays, weddings, graduations, and other important milestones. Throughout 2021, expect to see more over-the-top ideas, such as big and bold decorations for holidays like Valentine’s Day and Easter.
“There will also be an increase in newly minted crafters celebrating small moments with DIY decor, including smaller anniversaries and occasions,” says Popejoy. “Pinterest reports a 145 percent year-on-year increase in online searches for things like ‘monthsary message for girlfriend’ and those hoping to seek creative inspo on social.”
Social Media Made Me Do It
“Social media has always been a place for consumers to receive design inspiration and home hacks,” says Popejoy. TikTok will be huge for inspiring creativity and DIYing, especially among first-time crafters. “Hashtags like #MyRoutine (1.6 billion views) and #WhatILearned (2.8 billion views) showcase new creations every day that continue to wow platform users and inspire makers to replicate their designs.”