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Compass Media Networks announced today a joint venture with Bob Vila for the exclusive rights to broadcast short-form original vignettes, created specifically for radio and voiced by Bob Vila beginning May 1st.
Bob Vila is an American icon, having served as host of America's leading television home-improvement shows over the past three decades, including This Old House (1979-1989), Bob Vila's Home Again (1990-2005), and Bob Vila (2005-2007) and as head of the home improvement site, BobVila.com.
Americans spend nearly $112 billion annually on home improvement and these daily vignettes will provide practical, inspirational insights to help Americans get more enjoyment from their homes.
"Radio offers an incredible opportunity to connect with the American homeowner," said Bob Vila. "We will gladly welcome listeners' tweets and emails."
"Bob Vila is truly an American treasure," said Peter Kosann, CEO of Compass Media Networks. "Radio stations and advertisers will leap at the chance to associate their brands with Bob Vila." Added Gretchen Grant, General Manager of BobVila.com, "With the addition of radio to Bob's online and social presence, do-it-yourselfers will have one more compelling, unique way to get advice from Bob when, where, and how they want it."
BobVila.com is the online home of Bob Vila, the most well-known and trusted name in home improvement. Offering a comprehensive range of inspiration and how-to content, the site not only inspires people to improve their homes, but gives them the know-how to do so. This video-rich site draws from Bob’s more than 450 episodes of television hosting Bob Vila’s Home Again and Bob Vila. It targets homeowners in every family stage. From babyproofing, to adapting existing spaces to create new room for the family, to remodeling to accommodate multiple generations, Bob’s got you covered!
About Compass Media Networks:
Visit CompassMediaNetworks.com for additional details.