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Veneer brick is thin brick for application directly to the frame/sheathing. To get a waterproof installation you will spend a good deal of money. It can be done cheaper but you run the risk of finding rot and mold in your house walls. Ask the manufactureer if the product is made for exterior use. Even with real brick, not all brick are intended to be used for exterior applications.
You climate will affect your installation too. can't answer to that without knowing...