Well, it's no doubt too late for a response, but perhaps someone viewing this post may see my response and give this product consideration. I am rather prejudice for the CHIC Advanced Coating System, as I am the exclusive dealer for the product in Washington State (Elite Exteriors, Inc. out of Bremerton). The product is fantastic. It has a good 25 years of history in Canada and maybe about 10 years or so here in the US. CHIC has been proudly protecting the Peace Arch at Blaine, WA, gateway to Canada, for over 25 years now. A visit to their website at liquidvinylsystem.com will show you many residential and commercial projects, some that sustain brutal weather and still hold up. Yes, indeed, the Benders are great people and possess a fantastic family-owned, debt free company. The product is not paint, nor does it act anything like paint, but it does look like a fantastic paint job. It is a coating, which by definition means it is a different chemistry. It is much thicker than paint. It truly will last a lifetime. But better than that, it will protect your siding against sun and water infiltration and damage. And that means if your siding is protected, then you won't be needing to spend needless money to replace your siding. Our pricing tends to run about 3-3 1/2 times that of a good professional paint job. So if you plan to move within a few years, this may not be for you. If you plan to stay in your house 10 years or more, this is definitely a product to consider. You will no longer have to go through what I consider to be the inconvenient experience of having your house painted. Paint does not protect the siding. It continues to deteriorate. Even lifetime paints do not protect the siding and really will not look good for a lifetime, as CHIC Advanced Coating System will. It is so durable I have gouged it with a car key and didn't even find a scratch in the surface. It truly is a beautiful finish and my biggest problem with this product is that it sounds too good to be true! There are dealers in many states in the US and throughout Canada which can be found on the website above.