Talk about tragic! That six-pack warmed up by the time you got it home. Quick, run a paper towel under the cold tap, wrap it around a can or bottle, and place it in the freezer. In 15 minutes or less, your drink will be chilled to perfection. Why? Numerous scientists have weighed in, but one easy explanation is that the water on the towel evaporates, drawing heat from the bottle and making it cool faster. For loads of more technical explanations, get your geek on online!