Time was, the zero waste movement was led solely by a fringe group of do-gooders who eschewed highly packaged big brands in favor of more sustainable (yet hard to find) alternatives. Today, as bulk foods sections arrive in mainstream grocery stores and demand for waste-free farmers markets increases, the shopping landscape has changed dramatically—and big brands have taken note. In response to the cultural shift, large brands like Unilever, Clorox, Procter and Gamble, and others have banded together to create Loop, a grocery delivery service that emulates the milkman delivery model of old: mainstream products like Pantene shampoo, Häagen-Dazs ice cream, Degree deodorant, Hidden Valley ranch, and Tide laundry detergent delivered to your door in reusable, returnable containers. When you're ready for a new delivery, make your order, leave your empty containers outside your door, and await the arrival of the UPS delivery driver who will bring familiar favorites in an unfamiliar, yet delightfully innovative, new way. Visit LoopStore.com to sign up to be notified when the service launches later this year.
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