As a former media professional, I knew how to use a camera. I thought that meant I could photograph our home for the MLS listing. Little did I know that 85 percent of buyers shop online first, so professional pictures shot with specialized lenses are expected in a competitive marketplace. My agent hired an experienced real estate photographer who included a panoramic video as part of the package. The best part? The cost was factored into the marketing plan, so there was no direct expense to me!