White Ceiling - Boost Natural Light at Home - 8 Bright Ideas - Bob Vila
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Pay attention to paint
Paint color, and finish have a big effect on how bright your room looks. Lighter colors reflect natural light better than darker tones. If you prefer a darker palette, remember that shinier finishes will help brighten things up. This is especially true for ceiling paint. White ceilings are popular because they reflect ambient light down into the room. Boost this effect by choosing a ceiling paint with a satin or high-gloss finish.