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The right wrapping paper can add that extra touch of magic to any present, making it look and feel even more special. When you’ve spent time selecting the perfect gift, the experience of giving it isn’t just about the gift itself—it’s about the anticipation and excitement that comes with the unwrapping process. Whether it’s for a birthday, holiday, or a surprise just because, choosing the perfect wrapping paper can have a major impact.
However, choosing wrapping paper can be overwhelming with the wide range of options available online. You may ask yourself, where is the best place to buy wrapping paper? In this guide we’ll help you answer that question, giving you the top spots to buy wrapping paper. We’ll break down each retailer’s price ranges, return policies, and highlight their top products. From online marketplaces with unique designs to big box stores with convenient options, we’ve got you covered.
Whether you’re after eco-friendly choices, personalized styles, or classic, elegant designs, this guide will point you in the right direction in finding the best place to buy wrapping paper. Let’s get wrapping!
1. Amazon
Price Range: $ to $$$
Return Policy: Amazon generally offers a 30-day return policy for most products, but return policies can vary for third-party sellers.
Top Products: MAYPLUSS Wrapping Paper Rolls—$13.95 and RUSPEPA Wrapping Paper Rolls with Tags—$13.90.
Amazon is an e-commerce giant and has offerings spanning almost any conceivable category, including wrapping paper. It’s a great place to shop for budget options, but wrapping paper enthusiasts can also find higher-end picks on the platform. What sets Amazon apart from many competitors is its customer review system, which provides potential buyers with feedback on product quality and design. Amazon is ideal for last-minute gifting, because they offer fast shipping and many products can be delivered in just two days for Amazon Prime members. Since the platform is such a vast marketplace with products being sold by different sellers, products can vary, making it crucial for consumers to read reviews and seller ratings to ensure they’re getting a high-quality product.
Shop all wrapping paper at Amazon
2. Minted
Price Range: $$ to $$$
Return Policy: Minted reviews returns on a case-by-case basis but generally allows returns for any reason.
Top Products: Birthday Snap Personalized Wrapping Paper—starting at $15 and Modern Marble Wrapping Paper—starting at $15.
Minted is a design marketplace that features work from independent artists from around the world. The site offers an ever-evolving catalog of designs, and its wrapping paper selection is a true testament to this. Shoppers can find unique patterns and styles that won’t be found elsewhere. What really sets Minted apart, however, is the ability to create personalized gift-wrapping options that are completely unique. Wrapping a birthday gift for a special someone? With Minted, the wrapping paper can feature your favorite photo of the recipient. Since the brand offers designs from established artists and the ability to customize products, their prices can be higher than those found elsewhere.
Shop all wrapping paper at Minted
3. Target
Price Range: $ to $$
Return Policy: Most items from Target can be returned for free online or in-store within 90 days of purchase.
Top Products: Pizza Paper Gift Wrapping Paper—$4.50 and Dinosaurs Kids’ Birthday Roll Gift Wrap—$4.50.
Target is one of the biggest retailers in the US, with 1,948 stores across the country as of 2023. The brand is known for seamlessly merging affordability with trendy designs for products that offer wide-ranging appeal. Target’s gift wrap selection is no exception, with everything from modern design sensibilities and cute wrapping paper for kids’ birthdays to more sophisticated options. Each season, Target unveils a fresh collection of new wrapping paper, making it a go-to storefor anyone looking for on-trend picks without breaking the bank. One of the biggest advantages of shopping at Target is that customers have the convenience of shopping either in-store or online.
Shop all wrapping paper at Target
4. Rifle Paper Co.
Price Range: $$ to $$$
Return Policy: Unused products can be returns within 30 days, but customers are responsible for paying the return shipping costs.
Top Products: Mermaid Wrapping Sheets—$8.25 and Juliet Rose Wrapping Sheets—$11.
Rifle Paper Co. is a lifestyle brand known for its signature whimsical designs and beautiful patterns. Founded by designer Anna Bond and her husband Nathan Bond, the brand’s aesthetic is characterized by hand-painted illustration, often featuring florals and bright colors. While Rifle Paper Co. now has a wide variety of home and lifestyle products, their luxury wrapping paper is a perennial favorite among shoppers. The brand’s products often come with a slightly higher price tag than some competitors, but the unique and artistic designs ensure that your gift wrap isn’t just a backdrop, but a significant part of the gift’s presentation. Shoppers need to be quick because many of the most popular designs tend to sell out, especially during peak gifting season.
Shop all wrapping paper at Rifle Paper Co.
5. Zazzle
Price Range: $ to $$$
Return Policy: Zazzle offers a 30-day satisfaction guarantee, allowing returns for most products within 30 days of receiving the order.
Top Products: Designed by You Wrapping Paper—starting at $24.10 and [Product Name—$Price]
Zazzle stands out for its wide range of products and impressive customization options. What started in 2005 as an idea to customize designs and produce products featuring those designs has since expanded into a massive platform where professional designers and customers can merge their creativity.
The wrapping paper category offers countless designs and allows shoppers to add personal touches. This means gifts can be wrapped in paper featuring personal photos, messages, or unique designs. The brand’s Designed by You Wrapping Paper allows you to get creative and come up with a design from scratch, but those looking for customizable wrapping paper templates will also find plenty of options available. Considering that personalized products are made to order, shoppers must account for extra processing time and plan ahead for major occasions.
Shop all wrapping paper at Zazzle
6. Michaels
Price Range: $ to $$
Return Policy: Michael’s typically accepts returns within 60 days of purchase with a valid receipt.
Top Products: Kraft Gift Wrap with Candle Print—$5.49 and JAM Paper Embossed Gold with Holly Gift Wrap—$10.99.
Michaels is a well-known craft and art supply retailer, but it’s also a haven for gift-wrapping enthusiasts. Not only does the brand offer a diverse range of wrapping paper options, but shoppers will also find lots of fun embellishments like ribbons, bows, and other decorative accessories. Michaels is known for its seasonal collections, so it’s a great place to shop for wrapping paper for specific holidays or times of year. Its products are available both online and in-store, though availability inevitably varies from store to store. Luckily, their website will let you know if the product you want is available at your selected location.
Shop all wrapping paper at Michaels
7. Society6
Price Range: $$-$$$
Return Policy: Society6 accepts returns for most items within 30 days of receipt, and customers must pay the return shipping costs.
Top Products: Champagne Collection Wrapping Paper—$26 and Rainbow Sprinkles Sweet Candy Colorful Wrapping Paper—$25.
Society6 is a unique platform that celebrates independent artists and uses their designs to create a plethora of home and lifestyle products. It’s a paradise for art lovers and is perfect for those seeking unique gift-wrapping options. Society6’s wrapping paper offerings are as diverse as the artists themselves, with styles ranging from abstract to pop culture-inspired, ensuring you can find a design that perfectly complements your gift. This platform allows shoppers to support small artists, though the prices reflect the fact that these aren’t run-of-the-mill designs.
Shop all wrapping paper at Society6
8.Wrappily
Price Range: $$-$$$
Return Policy: Wrappily offers a 100% satisfaction guarantee policy and allows customers to return any item they aren’t satisfied with, though customers may be responsible for return shipping costs.
Top Products: Mix Tape/Go Bows Party Wrapping Paper—$10.80 and Blue Tigers Double-sided Eco Wrapping Paper—$9.97.
In today’s age of heightened eco-consciousness, many are eschewing buying wrapping paper altogether because of its single-use nature. Wrappily was created with sustainability in mind, with all of their products derived from recycled newsprint and completely recyclable and compostable. Not to mention, the brand print its designs using local newspaper presses in an effort to support small businesses. Along with their eco-friendly mandate, Wrappily also creates unique designs that will stand out in the gift pile.
Shop all wrapping paper at Wrappily
9. Anthropologie
Price Range: $$ to $$$$
Return Policy: Anthropologie accepts returns on most items within 30 days of purchase, but customers must pay a $5.95 fee on online returns.
Top Products: Raphael Balme Festive Wrapping Paper Roll—$10 and Wonderland Wrapping Paper Roll—$10.
Anthropologie is a beloved home and fashion retailer that’s known for its distinctive bohemian-chic aesthetic. All of their wrapping paper offerings feature pretty designs with artistic flair with unique prints that ensure your gift will make an impression.
While the retailer’s wrapping paper may be on the pricier side, the luxurious designs and material justify the cost for those who prioritize presentation. Due to the brand’s boutique nature, they don’t offer as wide of a selection as some other big box retailers or online marketplaces, but each pick is curated and is sure to take your gift wrapping to the next level.
Shop all wrapping paper at Anthropologie
10. Unwrp
Price Range: $$$ to $$$$
Return Policy: Unwrp does not accept returns and does not offer exchanges. All products are final sale.
Top Products: Handful of Joy Gift Wrap—$18 and Skating Fabric Wrap—starting at $38].
Looking to support a small business? Consider buying your gift-wrapping supplies from Unwrp. What sets Unwrp apart is its commitment to diversity and support of underrepresented artists. Its wrapping paper designs often draw from various cultures and artistic traditions, resulting in a unique and culturally rich collection. Their wrapping paper is made from 30 percent post-consumer materials and is recyclable and carbon neutral.
Along with their eco-conscious wrapping paper, Unwrp also sells Furoshiki, a type of traditional Japanese wrapping cloth that’s made from soft textiles and is reusable, making it a perfect sustainable choice.
Shop all wrapping paper at Unwrp
11. Paper Source
Price Range: $$ to $$$$
Return Policy: Paper Source permits returns within 30 days of purchase providing the customer has a receipt. However, handmade paper purchases are final sale.
Top Products: Bees & Honey 2 Wrap & Poster—$9.50 and Sea Life On Blue Handmade Paper—$7.50.
As the name suggests, Paper Source is renowned for all things stationary and paper-related. The brand’s wrapping paper selection is unmatched, offering stylish designs with a commitment to quality and craftsmanship. Paper Source offers a range of premium papers that are handmade, with a thick texture that feels luxurious and turn gift-wrapping into an art form. Their Stone Collection offers eco-friendly options that don’t sacrifice design or style. While its prices can be on the higher side, the exceptional quality and attention to detail make Paper Source a favorite among those looking to add a touch of sophistication in their gift presentations.
Shop all wrapping paper at Paper Source
12. Mr. Boddington’s Studio
Price Range: $$$ to $$$$
Return Policy: Mr. Boddington’s Studio only accepts returns on a case-by-case basis.
Top Products: Doggies Wrapping Paper Rolls—$13 and A School of Sharks Wrapping Paper Rolls with Tags—$13.
Mr. Boddington’s Studio is an upscale stationery brand based in New York City which is known for its unique and artisanal approach to paper products. The wrapping paper selection is full of fun and whimsical options that are sure to impress adults and kids alike. Many feature hand illustrated designs and are locally printed, making this brand a great option for those looking for eco-conscious products. Prices are definitely on the higher side, but reflect the impressive artistry and craftsmanship of the designs.
Shop all wrapping paper at Mr. Boddington’s Studio
How We Chose the Best Places to Buy Wrapping Paper
Our list of the top places to purchase wrapping paper is the result of thorough research and practical considerations. We assessed various factors to ensure that our recommendations meet shoppers’ needs. We began by looking at price ranges to cover different budgets, from affordable to more upscale options. We also examined the variety of wrapping paper designs and materials available at each retailer to cater to diverse preferences.
We paid close attention to brand reputation, favoring those with a proven track record of quality and service. Sustainability matters, so we highlighted retailers offering eco-friendly wrapping paper options.
Our list is built on thorough independent research, considering numerous retailers and products. Our goal is to provide you with straightforward and reliable recommendations for the best places to buy wrapping paper.
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