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BobVila.com has remodeled!
The online home of Bob Vila, the most well-known and trusted name in home improvement, has gotten a floor-to-ceiling makeover. This video-rich site draws from Bob’s more than 460 episodes of television hosting Bob Vila’s Home Again and Bob Vila. Millions have come to know Bob from these shows, This Old House, and Restore America with Bob Vila. Bob also had cameo roles – starring as himself – on Tim Allen’s sit com, Home Improvement. This renovated site targets young homeowners 25-44 through in-depth content on green home improvement and projects for every family stage. From babyproofing, to remodeling to accommodate multiple generations, to adapting existing spaces to create new room for the family, Bob’s got you covered!
Site Remodeling Highlights
- New visual design
- Improved site navigation
- For the first time, full television show episodes available in addition to short video clips, all at higher video quality
- Exclusive new videos on green home building and improvement, and green technologies, starring Bob
- New “Before You…Build/Remodel/Buy” advice, including checklists
- New, original articles on popular house styles
- Life transitions programming
Advertising Opportunities
Vertical content sponsorship opportunities, including main navigation sections:
- Green: Bob Vila showcases groundbreaking green technologies, dispels myths that building green has to mean building ugly or spending extravagantly, and shows you how to make small changes at home that will have big impact.
- Home Improvement: Whether you're planning a major or minor remodeling job or just taking care of basic home repairs, Bob Vila recommends questions to ask and gives you the tools to get the job done.
- Home Building: Constructing a home from the ground up? Building a new addition? Find out how to make technology and energy-efficiency work for you and ensure that your home building project stays on track.
- House Tours: Visit historic homes, gracious gardens, groundbreaking green buildings and go behind the scenes to tour the manufacturing plants and factories where building materials are made.
- Home Buying: Buying a home qualifies as one of the biggest financial decisions you'll ever make. Learn how to evaluate the house and ask the right questions before you put money down.
Diverse menu of video and display advertising opportunities:
- Pre-roll, mid-roll, post-roll video ads with companion 300x250
- Global navigation text that links to sponsored site content
- Editorial Package
- Homepage display ad (banner or 300x250, expandable / rich media / static)
- Run-of-site display ad (728x90, 300x250, expandable / rich media / static)
- Interstitial
- Wallpaper
- Product/Service showroom
- Newsletter banner advertising
- Sponsored emails
Advertising Contact Information
For more information, please contact Gretchen Grant, General Manager, BobVila.com, 646-660-9439 (office), contact@bobvila.com, 460 Park Avenue South, 4th Floor, NYC, NY 10016.