5 Ways Homeowners Can Support the LGBTQIA+ Community During Pride Month

Flying a rainbow flag isn't the only way to show you're allied with LGBTQIA+ friends and neighbors. Learn how smart shopping can make a difference, too.

By Kat Hodgins | Published Jun 17, 2022 11:31 AM

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pride month


During Pride month, we celebrate love and acceptance for all. Having a month dedicated to Pride gives us all an opportunity to recognize the importance of the LGBTQIA+ community. There are many different ways to be an advocate, including learning about Pride history, educating yourself on LGBTQIA+ social issues, and participating in Pride events.

Whether you’re a homeowner who is a member of the LGBTQIA+ community or an ally, there are several ways you can show your support for your friends and neighbors. Here are five things you can do this month, and every month.

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1. Support LGBTQIA+ artisans and small businesses.

pride month


Pride month offers greater visibility for LGBTQIA+ entrepreneurs and creators. One of the best ways you can offer support year-round is by giving them business and referrals. If you’re looking for something home- or garden-related, search for LGBTQIA+ businesses instead of heading to a big-box store. There are excellent small LGBTQIA+ businesses to be found, such as Plant Gay, which sells plants, pots, and other merchandise.

Other artisans can be found on Etsy, which spotlights its LGBTQIA+ creators during Pride, enabling online customers to find these sellers easily. There are plenty of options for inside and outside your home, including custom cutting boards, marbled concrete planter pots, or a rainbow shelf.

2. Shop at retailers who donate proceeds to LGBTQIA+ causes.

pride month


During Pride month (and in many cases, year round), companies that are allies partner with LGBTQIA+ nonprofits and causes. In these relationships, it’s typical for the retailer to donate a portion of the proceeds of their sales to an LGBTQIA+ cause.

If shopping at retailers who donate to Pride is important to you, do a little research to find out which organization the company donates to, and what percent of proceeds go to the cause. Pottery Barn, for example, donates 25 percent of the purchase price from items in their Pride Collection to The Trevor Project.

3. Buy Pride or LGBT-positive products.

pride month


This Pride month, show you’re an ally by purchasing products that express your support. As an example, Target has some neat home and garden products, like this genderless planter or this rainbow doormat.

Many companies offer Pride products during the month of June, and some of them partner with a nonprofit—this way, you can support the LGBTQIA+ community in two ways with one transaction. Check out the Hedley and Bennett Pride Apron, for example—the company donates a portion of the proceeds to the Los Angeles LGBT Center’s Culinary Arts program.

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4. Shop with companies that support their LGBTQIA+ employees.

pride month


When you make purchases at organizations who provide and protect the equality and rights of their LGBTQIA+ employees, it makes a difference. Lowe’s, for example, is recognized as a “Best Place to Work for LGBTQ Equality” by the Human Rights Campaign.

Lowe’s supports LGBTQIA+ team members in several ways: It offers workforce protections, so staff can feel safe no matter their gender identity or expression. Lowe’s benefits package is designed to include coverage for same-sex partners and provide equal health coverage for transgender individuals without exclusion for medically necessary care.

Lowe’s also provides LGBTQIA+ internal training and education, outreach to the broader LGBTQIA+ community, and LGBTQIA+ corporate social responsibility, among other initiatives.

5. Donate to an LGBTQIA+ housing organization.

pride month


Finding secure and affordable housing can be wrought with obstacles for members of the LGBTQIA+ community, even in areas with antidiscrimination protections in place. According to the UCLA School of Law, compared to cisgendered heterosexual people, LGBTQIA+ people have lower rates of homeownership and higher rates of homelessness.

To really make a difference, you can donate directly to organizations that help those who identify as LGBTQIA+ find a place to call home. Some organizations to consider are True Colors United and Sage.