The Best TV Brands of 2023
Before choosing a new TV for your living room, den, or bedroom, take a look at these best TV brands to find a manufacturer and a product that suit your needs.
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Replacing an old TV should be an exciting process because of the wide range of features, sizes, display settings, graphics, and even TV stands or mounts that are available, giving you the ability to truly customize your home entertainment. However, this wide range of TV products can seem daunting, so narrowing the field to a few of the best TV brands on the market prior to shopping can be helpful.
Read on to learn more about the best TV brands out there right now, and the type, quality, and average price of their products—all of which will help you decide which brand has the most appealing options based on your personal preference.
1. Sony
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About the Brand: Sony is known worldwide in the electronics industry as the largest manufacturer of video game consoles, the largest publisher of video games, and one of the largest manufacturers of consumer electronics, specializing in premium TVs with high-end features.
Price Range: $ to $$$$
In 1946, before Sony became world-renowned, the company started as a small electronics shop in Tokyo back in the wake of WWII. The Sony name was born 12 years later, along with Japan’s first tape recorder, and it wasn’t long until Sony established the Sony Corporation of America in 1960. Since that point, the company has grown exponentially, first gaining popularity as a high-end electronics manufacturer, then expanding into the rapidly growing video game industry.
Sony has decades of experience, including the in-house invention of CDs, Blu-ray discs, and the world’s first LED-backlit LCD televisions, helping to propel the entire industry forward. It is currently one of the top three TV manufacturers worldwide, with a special focus on cutting-edge graphics, smart TV features, and console integration. However, keep in mind that good looks and the latest advancements do come with a pretty high price tag.
Top Products:
- Sony A8H 55-inch Ultra HD Smart TV: This TV operates with a high-end processor for intense OLED 4K Ultra HD graphics, and it’s compatible with both Google Assistant and Amazon Alexa for smart-home integration and voice control. Get the Sony A8H 55-inch Ultra HD Smart TV on Amazon for $1,600.
- Sony BRAVIA XR OLED 4K Ultra HD Smart TV: This is a high-end TV that delivers a movie theater experience with deep contrast and immersive audio, and it can be controlled by Amazon Alexa or Google Assistant. It’s also optimized for gaming. Get the Sony BRAVIA XR OLED 4K Ultra HD Smart TV on Amazon for $2,798
- Sony Smart Google TV: This smart TV has a 4K resolution with an HDR processor for a quality experience—and it comes at a smart price. It uses Google TV to offer streaming options. Get the Sony Smart Google TV at Best Buy for $549.99
Shop for more Sony TVs at:
2. LG Electronics
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About the Brand: LG Electronics is a top TV brand focused on providing the same high-end features as other high-quality TV brands but at a slightly lower price, catching the eye of tech-savvy individuals who want to save some money.
Price Range: $ to $$$$
Started back in 1958, LG Electronics was established to provide South Korean citizens with domestically manufactured electronics and appliance products, allowing the company to sell its offerings for an affordable price. LG stands for Lucky Goldstar, the company’s name until 1995 when it shortened the name to LG. Due to LG’s recognition as one of the top electronics manufacturers worldwide, a wide variety of locations carry its products, from small independent electronics retailers to major stores like Best Buy and Amazon.
LG’s focus has always been on innovation and technological advances, so it isn’t surprising that most LG TVs boast cutting-edge technology, graphics, and features that meet or exceed competitors’ products. However, there is one major difference: LG tends to be more affordable than other high-end brands. The company is still working on improving its smart TV operating system for better app integration.
Top Products:
- LG NanoCell 85 Series Smart TV: The 65-inch smart TV uses the webOS operating system to wirelessly stream many popular apps in brilliant 4K ultra HD resolution, including Netflix, Disney+, and Amazon Prime. Get the LG NanoCell 85 Series Smart TV at Best Buy for $999.99
- LG OLED C1 Series Smart TV: In addition to compatibility with Google Assistant and Amazon Alexa, this smart TV has ports ready for PS5, Xbox, and other gaming consoles. The 5.1.2 Dolby Atmos sound provides a high-end audio experience. Get the LG OLED Smart TV on Amazon for $1,796.99
Shop for more LG TVs at:
3. Samsung
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About the Brand: Samsung sits near the top of global rankings for successful electronics companies, thanks in part to its line of smartphones, but also by producing a variety of TVs that range in size, features, and resolution.
Price Range: $ to $$$$
Samsung was founded in 1938 as a trading company in South Korea, but it wasn’t until the late 1960s that the company began producing electronics. In the 1980s, Samsung invested substantially in electronics research and development, pushing the company to the top of the industry, where it has remained.
While Samsung is primarily known for producing some of the leading smartphone products worldwide, it also specializes in high-end TVs with innovative features like the Tizen operating system, the Crystal 4K graphics processor, and built-in Bixby and Amazon Alexa integration for complete control using nothing but voice commands.
Top Products:
- Samsung 65-inch UHD TU-8000 Series Smart TV: With a built-in Amazon Alexa system and Crystal 4K ultra HD resolution, the 65-inch TV is a high-end product that will stand out in any room. Get the SAMSUNG 65-inch UHD TU-8000 Series Smart TV on Amazon for $797.99
- Samsung 55″ 4K UHD Smart Tizen TV: This is a budget-friendly TV that has many of the tech features a modern family needs. It provides a 4K Crystal processor, Smart TV features with voice assistants, a 120Hz refresh rate, and connects up to three devices. Get the Samsung 55″ 4K UHD Smart Tizen TV at Best Buy for $399.99
- Samsung Class Neo QLED 4K Smart TV: For impressive picture and sound quality, this minimalist-looking smart TV is one of the brand’s best. It has Quantum Mini LEDs that increase its dimmable zones and create a thinner panel. Get the Samsung Class Neo QLED 4K Smart TV on Amazon for $1,597.99
Shop for more Samsung TVs at:
4. Sceptre
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About the Brand: Still a relatively small electronics manufacturer, Sceptre specializes in affordable TVs with a company policy that focuses on inexpensive parts and technology.
Price Range: $ to $$$
Despite being founded in California over 35 years ago, Sceptre is still in its infancy, due to its limited experience with producing and selling electronics products. In fact, Sceptre didn’t even sell TVs during its first decade of operation. But after finding success with a wholesale distributor of electronic equipment in Canada known as Hartco, the company began manufacturing LCD TVs.
Sceptre isn’t out to be the best TV brand, recognizing that behemoths like Sony and Samsung currently take up a huge part of the high-end TV market. Instead, the company’s focus is on producing affordable electronics that meet the average consumer’s needs, so just about anyone can purchase a Sceptre TV without having to save up multiple paychecks.
Top Products:
- Sceptre 1080p LED HDTV: Affordable and attractive, this 32-inch TV has a full 1080p HD display and a built-in MEMC (motion estimation and motion compensation) system to help action scenes flow smoothly from frame to frame. Get the Sceptre 1080p LED HDTV on Amazon for $259
- Sceptre 4K Ultra HD 2160p LED HDTV: This 65-inch HDTV offers four HDMI ports and backlighting to sharpen and improve the clarity and sharpen the images. Additionally, this smart TV lets users stream content from a smartphone or tablet. Get the Sceptre 4K Ultra HD 2160p LED HDTV on Amazon for $550
Shop for more Sceptre TVs at:
5. Hisense
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About the Brand: This China-based company specializes in producing midrange, affordable TVs for the average consumer.
Price Range: $ to $$$
Despite starting as a radio manufacturer in 1969, Hisense made the switch to TVs as its main product by 1978. Since 2004, Hisense has been the largest TV manufacturer in China, due mostly to its innovative products, including a transparent 3D TV and the world’s first true 8K HDR TV, which the company manufactured and released in 2020.
As the popularity of the Hisense has grown, the company has taken steps to acquire a North American factory and branding rights from Sharp, as well as a controlling stake in Toshiba Visual Solutions, to continue promoting its products in the global market. While other companies may offer a wide range of electronic products, Hisense specializes in TVs. Prospective customers can expect to find a variety of TV accessories and innovative features, including Roku, the smart TV operating system.
Top Products:
- Hisense Class H4 Series LED Roku Smart TV: Users can control this 40-inch TV with their iOS or Android device through the Roku TV remote app or connect the TV to an Amazon Alexa or Google Assistant system for voice control. Get the Hisense Class H4 Series LED Roku Smart TV on Amazon for $229.99
- Hisense 55-Inch Class H9 Quantum Series Smart TV: One of the best TVs for under $1,000, this H9 Quantum Series offers an excellent picture with HDR10+, a microphone mute button, and a game mode that lowers input lag. Get the Hisense 55-Inch Class H9 Quantum Series Smart TV on Amazon for $649.99
Shop for more Hisense TVs at:
6. Best Buy Insignia
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About the Brand: This budget TV brand is manufactured and sold by the electronics superstore Best Buy as an affordable in-house alternative to other midrange TV brands.
Price Range: $ to $$
The manufacturer and seller of Insignia brand TVs is the electronic retailer known as Best Buy, which was originally founded under the name Sound of Music in 1966 as a high-end stereo equipment store. Sound of Music didn’t take on the Best Buy name until 1983, when it expanded the product offerings to include home appliances and VCRs. Just 6 years later, Best Buy did away with the traditional position of a commissioned salesperson, creating a more relaxed shopping environment that dramatically increased sales and overall growth, despite top suppliers like Maytag, Whirlpool, and Sony pulling out when they learned salespeople wouldn’t be pushing the products.
Best Buy has since continued to offer a wide variety of products, expanding further to include computers, tablets, mobile devices, and TVs. The Best Buy electronics brand Insignia specializes in manufacturing and selling budget electronics backed by Best Buy’s in-house guarantees, making them an attractive alternative to expensive brands with more features than most people know how to use.
Top Products:
- Insignia Smart HD TV: Equipped with Amazon’s Fire TV technology, this 24-inch TV has access to tens of thousands of channels, apps, and Amazon Alexa features, including seamless integration of live TV streaming channels. Get the Insignia Smart HD TV on Amazon for $99.99
- Insignia Class F30 Series LED Smart Fire TV: A budget-friendly TV with Amazon Fire built in, this smart 55-inch TV offers three HDMI ports and a 60Hz refresh rate. Get the Insignia Class F30 Series LED Smart Fire TV at Best Buy for $369.99
Shop for more Insignia TVs at:
7. Vizio
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About the Brand: This relatively new brand is known for selling HDTVs at lower prices than competitors and having integration with Apple and Google products.
Price Range: $$ to $$$$
Based in Irvine, California, the company was established in 2002 as V Inc. but changed its name just 2 years later to Vizio. While Vizio designs and sells TVs and soundbars, it also collects and sells viewer data and advertising information and has worked to increase brand visibility as a past sponsor of the Rose Bowl and the Fiesta Bowl.
The Chinese electronics company LeEco almost acquired Vizio, but the deal was canceled in 2017 due to the success of Vizio’s SmartCast operating system that allowed Vizio smart TVs to use popular streaming apps like Netflix, YouTube, and Disney+. Since 2017, the company has increased domestic sales of flat-screen TVs. Vizio’s products are considered midrange and affordable in the TV-manufacturing industry, with an intentional focus on integration with Apple and Google products.
Top Products:
- Vizio V-Series 4K HDR Smart TV: The 65-inch smart TV provides users with 4K ultra HD resolution and active pixel tuning to adjust pixel brightness for enhanced picture accuracy and contrast. Get the Vizio V-Series 4K HDR Smart TV at GameStop for $499.99
- Vizio P-Series 4K UHD Smart TV: One of the brand’s higher-end TVs, this smart TV has Apple AirPlay 2, Chromecast, Dolby Vision, and 4K 120Hz variable refresh rate for gaming. It also delivers vibrant color and brightness. Get the Vizio P-Series 4K UHD Smart TV on Amazon for $1,899
- Vizio OLED 4K SmartCast TV: A bargain for an OLED TV, this 55-inch SmartCast TV delivers a quality picture for less than others on the market. It also offers a ProGaming Engine that makes gameplay more responsive, and it pairs with Siri, Google Assistant, and Alexa-enabled devices. Get the Vizio OLED 4K SmartCast TV at Best Buy for $999.99
Shop for more Vizio TVs at:
8. TCL
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About the Brand: A state-owned enterprise, this China-based electronics manufacturer focuses on giving customers the best value, with midrange products that share some of the same features as high-end TVs without the inflated price.
Price Range: $$ to $$$
Originally founded under the name TTK in 1981, the company produced audio cassettes, changed its name to TCL in 1985 after being sued by TDK for intellectual property violation. The company is based in China, where it designs, manufactures, and sells electronics like TVs, Blackberry devices, air conditioners, washing machines, refrigerators, and other small appliances and personal electronic devices.
TCL TVs will never be at the top of the market in quality or features, but the company actively aims to fill the gap between typical midrange TVs and high-end TVs by incorporating various high-end features into its midrange products without increasing the price. This method has served to grow the company substantially in recent years.
Top Products:
- TCL Class 4 Series LED Smart TV: This sleek 43-inch TV has an impressive 4K ultra HD resolution and high dynamic range to ensure that users experience outstanding picture quality and action-scene tracking for flawless clarity and detail. Get the TCL Class 4 Series LED Smart LED TV at Best Buy for $249
- TCL 4K UHD QLED Roku Smart TV: This Roku TV offers a large app selection, QLED, and mini-LED display with solid gaming performance thanks to its THX Certified Game Mode. Get the TCL 4K UHD QLED Roku Smart TV on Amazon for $699.50
- TCL Class 5 Series QLED Smart Roku TV: Without breaking the bank, this smart TV delivers a QLED 4K display and 60-Hz for solid gaming. Get the TCL Class 5 Series QLED Smart Roku TV at Best Buy for $449.99
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9. Toshiba
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About the Brand: Compal Electronics, the manufacturer of Toshiba TVs, creates high-quality products with a modest range of features that doesn’t quite place these TVs in the high-end category.
Price Range: $ to $$
Toshiba was not independently founded; instead, it was formed when Tokyo Shibaura Denki K.K., Shibaura Seisaku-sho, and Tokyo Denki merged in 1978, taking on the Toshiba Corporation name. This massive company has an extremely diversified product catalog ranging from industrial infrastructures to quantum cryptography, and it is one of the largest manufacturers of computers, consumer electronics, home appliances, and medical equipment worldwide.
Amidst this range of industries, Toshiba chose to outsource its TV production to Compal Electronics, allowing it to design and manufacture TVs with the Toshiba brand name. These TVs are high-quality midrange products, but since there isn’t much variety with the design, they are best for consumers who appreciate the simple Toshiba design and modest price.
Top Product:
- Toshiba Class LED 4K Smart FireTV: The built-in voice control through Amazon Alexa and the Fire TV operating system makes it easy to find and use popular streaming apps with this 43-inch Toshiba Smart TV. Get the Toshiba Class LED 4K Smart FireTV at Best Buy for $279.99
Shop for more Toshiba TVs at:
10. Westinghouse
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About the Brand: Instead of competing with the wide variety of high-end TV products made by other brands, Westinghouse produces a narrow selection of smart and standard TVs with good quality and a reasonable price.
Price Range: $ to $$
Founded in 1886, Westinghouse Electric Corporation grew as a successful electronics manufacturer for just over a century until poor decisions made by the Westinghouse Credit Corporation resulted in a loss of over $1 billion in 1990. The company has since acquired CBS Inc. and changed its name to the CBS Corporation; it sold Westinghouse Electric Company to Toshiba in 2006 and is currently owned and operated by the Chinese state-owned company Tsinghua Tongfang.
Due to the change of ownership and manufacturing processes, the Westinghouse TV product line is now relatively limited, with only eight TV options. However, these products are available in a range of sizes from 19 inches to 75 inches. Smart TVs with the Westinghouse brand are equipped with the Roku operating system, though the company also makes basic HD TVs and TV/DVD combos that include built-in DVD players.
Top Products:
- Westinghouse Class LED HD TV/DVD Combo: Made for tight spaces like a small kitchen, home office, or a trailer, the 24-inch HDTV includes a built-in DVD player. Get the Westinghouse Class LED HD TV/DVD Combo at Best Buy for $179.99
- Westinghouse HD Smart Roku TV: This 32-inch Roku TV is compatible with popular streaming services and works with Amazon Alexa, Google Assistant, and Apple HomeKit devices. Get the Westinghouse HD Smart Roku TV on Amazon for $212.14
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How We Chose the Best TVs
After considering nearly 100 popular TVs with solid reviews, we narrowed the field of the best TVs based on a variety of features. Since not everyone uses a TV in the same way or needs a new TV for the same reasons, we wanted to provide a diverse selection of quality products that can meet the needs of gamers, movie enthusiasts, and casual TV watchers.
Since the criteria for an excellent gaming TV is quite different from the needs of a casual viewer or a movie connoisseur, we included options at various price points that can deliver the smart features and ports that today’s TV users typically require. While most of the TVs on the list are offered in various sizes, we specifically included a range of sizes and types of screens to provide a solid collection of choices. There are many kinds of smart TVs that allow streaming and gaming, and this curated list delivers some of the best TVs available from today’s top brands.
