ABOUT THE AUTHOR
Name: Sophie Kaemmerlé
Title: Executive Editor, Performance, BobVila.com
Sophie is the executive editor of Performance (formerly Special Projects) at BobVila.com. She has led the team since August 2020, bringing 7 years of content creation, content strategy, and project management in e-commerce, lead generation content, news, and more to BobVila.com.
Expertise and Experience
Sophie came to BobVila.com with a constellation of skills and expertise in media, tech, and commerce. At LittleThings.com as a writer and later a senior writer of viral news, she learned the ins and outs of audience-targeting strategy. At BeenVerified.com, she brought that knowledge to content development and strategy, in addition to managing the content calendar and onboarding freelancers. She covered content relating to homeownership, home financing, personal finance, loans, internet safety, background checks, and online dating. At TopTenReviews as the deals editor, then later the hobbies and lifestyle editor, she wrote and edited news stories, reviews, buying guides, deals posts, features, and supporting content with the goal to make TopTenReviews a leading resource for consumers. There, she continued working on content in her specializations of personal finance, loans, internet safety, background checks, online dating, and services. She was also tasked with overseeing the Black Friday and commerce holiday strategy for the U.S. TopTenReviews team.
NOVEMBER 27, 2023 | MONDAY
These 13 Hot-Ticket Items Are At Their Lowest Prices Ever Right Now
Cyber Monday is one of the best times of year to shop for everything you need for the home, and this year is no exception. We've compiled some of the best deals we found today—they're so ...
NOVEMBER 27, 2023 | MONDAY
This Editor-Approved Eufy Video Doorbell Is Almost 50% Off—Plus All The Best Cyber Monday Security Deals
During the holidays, many homes sit vacant for days—sometimes weeks on end. If you're preparing to leave your home for an extended period, you'll want to take all the measures possible to...
NOVEMBER 22, 2023 | WEDNESDAY
We Found the Most Delightfully Eclectic Home Decor Items On Sale for Black Friday
Deals are abundant this Black Friday—and not just at our favorite retailers like Ace Hardware, Target, and more. Etsy is also a wonderful place to shop for meaningful, handmade gifts. Buy...
NOVEMBER 22, 2023 | WEDNESDAY
Wayfair's Secret Section of Deals Is Even Better Than Its Black Friday Sale
Black Friday is only a few days away, but retailers like Wayfair, Target, The Home Depot, and Ace Hardware are already selling products at deeply discounted prices that may even be better...
NOVEMBER 20, 2023 | MONDAY
If You Buy One Thing This Black Friday, Make This One Gadget It
If you live in a neighborhood that suffers from the occasional porch pirate, this is a Black Friday deal for you. The Eufy Security SmartDrop S300 is now a stellar SIXTY percent off on Am...
NOVEMBER 20, 2023 | MONDAY
5 Most Underrated Deals for the Home This Black Friday
Black Friday has ushered in a season of deals, with retailers big and small slash prices on the most sought-after items. From toys to tools, there's something for everyone on sale the wee...
NOVEMBER 17, 2023 | FRIDAY
The Armadillo Is Breaching States It Has Never Been Seen in Before
The nine-banded armadillo is expanding its territory into parts of the country it has never been seen in before, taking everyone from wildlife experts to homeowners to pest and wildlife c...
NOVEMBER 15, 2023 | WEDNESDAY
Disappearing Town Explodes With New Life—Thanks to Airbnb
Chances are that if you ask anyone living in Hochatown, Oklahoma, they’ll credit Airbnb for “creating” the town. Hochatown, which sits on the shores of Broken Bow Lake, is technically onl...
NOVEMBER 13, 2023 | MONDAY
Banish Icky, Clogged Gutters With A Stellar 35% Off LeafFilter Gutter Guards
LeafFilter has just slashed up to 35 percent off its gutter guard systems for Black Friday. With materials and labor costing in the thousands of dollars, this is a deal that's not to be m...
NOVEMBER 13, 2023 | MONDAY
It's the Last Day of LL Flooring's 'Better Than Black Friday' Sale—Now's the Best Time to Shop
Right now is one of the best times to buy flooring—and LL Flooring's 'Better Than Black Friday' Sale is making it that much easier to finally update flooring in your home. Until November ...
