Why It Made the Cut: Top Producer casts a wide net so that no lead gets lost with its connections to more than 150 lead sources across popular real estate websites—the highest number of lead sources offered by any of the major CRM competitors.
Top Producer, one of the first CRMs to debut in this space, provides a number of robust features, including client management, website development, and free MLS integration. It connects directly with the MLS and can pull hundreds of pieces of information on current listings, sold properties, and expired listings, offering the ability to deliver market-level data to contacts. It can automatically send real-time reports to new leads or coordinate longer-term follow-ups to ensure users stay in touch with clients over the long haul. Its social insights tool allows a review of contacts’ social media activity, allowing the user to put a face to a name and personalize outreach. Users can receive information about the contact’s occupation and interests to plan customized follow-ups. Top Producer also offers “smart lists,” which is the ability to group customers into lists for more targeted campaigns.
The Top Producer CRM offers a deeper dive into how users interact with sent emails, such as insights into who’s opening and reading the messages, so that the user can identify their most engaged leads. Given its wide offerings, Top Producer may have a learning curve in setting up the many automations offered within the software. But customer support and video tutorials can help users learn the ins and outs of the program. Also, users can access one-on-one coaching for personalized advice and business practices for lead follow-ups.
- Cost: $109 monthly for 1 user for Pro plan; $299 monthly for up to 5 users for Pro Teams plan
- MLS integration: Yes
- Mobile app: Yes
- Integration with over 150 lead sources
- Free 1-on-1 coaching available
- Advanced reporting capabilities
- Customer social media insights gathered for improved follow-up experiences
- Somewhat challenging automation design