From Construction Site to Runway: The Loop Jacket
Final countdown to spring! Time to park the parka and whip out the windbreaker. Don’t have one or looking to buy something fresh? Check out the Loop Jacket, a lightweight, stylish, and eco-friendly windbreaker from Mio Culture. The Loop Jacket is made of Tyvek, DuPont’s high performance weather-resistant plastic sheeting, most commonly seen wrapped around buildings. Mio Culture’s creative director Jaime Salm figured that if Tyvek could protect a home from the elements, then it could do the same for those who dwell within.
The Loop Jacket is named after the closed-loop manufacturing system designed to keep goods, at the end of their life, from ending up in landfills. The idea is that tired, worn-out goods are returned to the manufacturer to be repaired, refurbished, or remanufactured—not thrown away. DuPont uses the collected Tyvek to make plastic lumber. For MIO, a return envelope sewn into every jacket continues the cycle.
Before selling the jacket to the public, MIO’s creative director, Jaime, test-drove the product himself, wearing it on his bike commute and around his workshop. The experience enabled him to happily report that the more the jacket wears and wrinkles, the softer it gets. Unfortunately, however, heavy water can leak through at the jacket’s seams; otherwise, the Tyvek material is waterproof. All in all, the Loop Jacket can take quite a beating. “It’s tough stuff,” says Jaime of his casual green couture.
Jaime and brother Isaac, the MIO biz manager, want to cultivate “green desire”—a natural consumer craving for what is good for the environment—by designing low-impact, affordable, high-design goods both for humans and the home. Jaime says, “Design is the most powerful tool at our disposal for changing culture and our destiny. In creating responsible consumer desires, we can facilitate the development of a sustainable culture.”
MIO’s hip, asymmetrically styled unisex jackets come in gray/green, red/orange and purple. And there’s a fun dot pattern on the reverse. When not designing product at MIO headquarters in Philadelphia, Jaime likes to go on the road sharing his optimism and planting seeds of green desire.