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I've never worried about percentages. There are certain brands one can trust. I've used Sherwin-williams for years with no problems at all. I know pros use Porter Paints and Pratt and Lambert paints. These are more expensive than SW, so I stick with SW.
But the paints from a paint store, not a discount store.
Reading these forums I've learned that Wal-mart, K-mart, etc carry lesser quality paints. The designer paints they carry are often panned in these forums.
I'm partial to the Ralph Lauren Paints, sold at Home Depot. 1-800-379-POLO, option 2, will also locate other folks near you who carry the Ralph line.
Pratt & Lambert is excellent as well. I use the Accolade flat "one coat white" enamel on many jobs for great ceilings. Unless you get a contractors' discount on price, however, P&L will cost you much more than the Ralph Lauren line.
So, the short answer is that labels are worthless. Perhaps my professional experience can fill in the gap!