12:10PM | 10/19/17
Member Since: 10/19/17
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Tet is a golden time for FMCG businesses to accelerate their search for revenue.
4 note with small business FMCG business Tet

In addition to these traditional "shelves", you also need to identify strategies for directing and selling products on online channels (messages, information, product prices, incentives, promotions, ...) .

Tet is the golden time for FMCG businesses to accelerate their search for revenue. But this is also a big challenge for small businesses and new products to market.

It is difficult to see

As well, Tet is the occasion for businesses to launch new products to serve the needs as well as gifts of consumers. But in a market where the number of enterprises participating in the east as the current level of competition so also increasingly fierce.

Especially with small FMCG businesses, it is difficult to see where.

The first is the difficulty in choosing rent space, recruiting staff for sales season. Then the price of consumer products is lower than other products, so interest on each unit is low.

In addition, the short product life should have the plan to reserve, consumption of specific and accurate products to avoid waste, damage.

Another challenge is that manufacturers do not work directly with individual end-users. Fast-moving consumer products are delivered to end-users through retail systems.

This also makes it difficult for manufacturers to research, calculate strategies for new products.

Which way for the "rookie"?
 import export company

The question for the "rookie" in the FMCG industry when entering the year-end is: How to impress the consumer when doing something difficult?

According to Pham Ngoc Anh, Sales and Marketing Consultant for Enterprises, there are four requirements that small businesses in the fast moving consumer goods sector need to pay attention to.

Set goals that match your ability. With a new product launching, especially Tet is both an opportunity and a challenge. Therefore, it is necessary to have the appropriate objectives to develop and sell the best products.

Next, focus on the health and emotional health of consumers. To attract the purchasing power of customers, this season companies should focus on nutritional value in each product. With that, Tet is a time when family and friends spin together. So, your product is the brand "bring the feeling of sharing" in this New Year.

Investing in packaging products is also important. The reason, during the festival, the gift is a special "consumption". Therefore, focus on the idea, design as well as the personalization element in "Premium Packaging".

The packaging of a good quality product is prioritized in the order of the standards: Full information on the product on the package, the packaging material is sure, safe, certified safety products. hygiene / health.

Finally, select the channel advertising and distribution "smart". Most consumers recognize good quality products through referrals from friends / relatives, followed by TV / radio ads and find out for themselves.

So, if you have the background of some old customers, do not forget the "word of mouth" channel. And depending on the scale, funding can choose the appropriate form of advertising, effective.

In addition, the main distribution channel is the "decisive point" of your product to the consumer.

So, be smart when choosing where your product will be located on supermarket shelves, convenience stores, authorized dealers or grocery stores, etc.

In addition to these traditional "shelves", you also need to identify strategies for directing and selling products on online channels (messages, information, product prices, incentives, promotions, ...) .

Tet is approaching, businesses need to prepare the necessary for the Tet holiday right now. Consumers' understanding of consumer behavior, as well as expectations from retailers, will help manufacturers succeed in this exciting new season.
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