bubbling and cracking paint on walls and ceilings
You do not say the age of the structure. Many old plaster situations have a clcimite paint that resists all efforts to paint over it. Preparation is excessive to the point that many pros prefer to cover it with drywall or remove it to the studs altogether.
Neither do you mention whether you did the painting prep work properly, regardless of the preious product. Did you wash with TSP and rinse? Did you sand glossy area? Were the walls clean and dry when you painted?
Is there any specific place in the house that the problem is worse than others, consistantly?