Paint by Numbers: Top Paint Brands Reveal Their Most Popular Colors

Strike the balance between timeless and on trend with these 12 paint colors selected by top experts for their widespread popularity and visual appeal. You can't go wrong if you choose one of these "greatest hits" for your next home painting project.

Swiss Coffee by Kelly-Moore

Kelly Moore’s Swiss Coffee paint

Look no further for the perfect white. According to Shannon Kaye, color marketing manager for Kelly-Moore, “One of our all-time best-selling colors is Swiss Coffee (23), a clean, neutral white loved by painters, designers, and homeowners alike.… It’s 'the’ color to use for the white house trend that’s taken over both interiors and exteriors these past few years.”

Kelly Moore

Firecracker by Behr

Behr’s Fire Cracker paint

“If you’re looking to add a pop of color and a sense of energy to your space, Firecracker (150B-6) rises to the top as one of Behr’s trending red hues,” says Erika Woelfel, color expert at Behr. “This particular shade of red works well as an accent color for front doors and kitchen cabinets.”


Bay Leaf by Pratt & Lambert Paints

Pratt and Lambert’s Bay Leaf paint

In choosing their 2020 palette, the experts at Pratt & Lambert sought colors that help “to bring balance into our life and home.” Their most popular new hue is Bay Leaf (317E), a subtle silver-green. “Luxury and design are being looked at in a new light—people are spending more time in rather than going out,” explains Ashley Banbury, senior color designer for Pratt & Lambert Paints.

Related: 10 Once-Trendy Paint Colors That Still Look Good Today

Pratt & Lambert

Agreeable Gray by Sherwin-Williams

Sherwin-Williams’ Agreeable Gray paint

Gray is the neutral color of the moment, and Agreeable Gray (SW 7029) “is currently Sherwin-Williams's most popular color,” affirms Sue Wadden, director of color marketing for Sherwin-Williams. It’s “a perfect hue for any living space. This gray is less cool than others, which bodes well for the resurgence of warmer colors and beiges that we’re seeing.”


Hale Navy by Benjamin Moore

Benjamin Moore’s Hale Navy paint

For a "true classic that is stunning in any room,” go with Hale Navy (HC-154). This “incredibly versatile color” is both a solid neutral and a bold contrast color, says Andrea Magno, director of color marketing & development at Benjamin Moore. “Using a deep color can be daunting for some homeowners, but this perfect navy makes darker hues very approachable, with gorgeous results.”

Benjamin Moore

Whirlwind by Glidden

Glidden’s Whirlwind paint

Being both classic and trendsetting can be a challenge, but not with Whirlwind (PPG1013-3). This cool gray with a touch of blue is already one of Glidden’s most popular choices among DIYers. Use as a trim color with deeper blue-grays, or as an overall wall paint. Glidden experts project that Whirlwind will be a favorite for 2020 and beyond.


Aspen Tan by Olympic Stains

Olympic’s Aspen Tan paint

For a deck, fence, or any other project where you want the natural wood grain to shine through, Aspen Tan is a winner. This soft gray beige was selected to be Olympic Stains' 2019 Color of the Year because of its classic pairing of gray and chestnut-brown tones.


Back to Nature by Behr

Behr’s Back to Nature paint

Want to feel as good indoors as you do under the trees? Behr’s Back to Nature (S340-4) is a warm khaki-green that “is subtle enough [to] serve as a new neutral for any room,” shares Erika Woelfel, color expert at Behr. “This nature-inspired green imparts a fresh sense of vitality.”


White Dove by Benjamin Moore

Benjamin Moore’s White Dove paint

Finding a warm white without a yellow cast is harder than it should be. White Dove (OC-17) solves this conundrum, with a touch of gray that makes it “appealing and easy to use with both warm and cool colors,” explains Andrea Magno, director of color marketing & development at Benjamin Moore. White Dove is a “go-to color for trim and doors, in addition to an ideal white for the walls.”

Related: The Most Popular Paint Colors in America

Benjamin Moore

Chinese Porcelain by PPG

PPG’s Chinese Porcelain paint

Can a color both dazzle and bring peace? The color experts at PPG think so. They project that Chinese Porcelain (PPG1160-6), an inky medium blue, will be their most popular color of 2020. Dee Schlotter, Senior Color Marketing Manager for PPG, shares the inspiration behind the hue: “[Chinese Porcelain] imparts calmness and restful sleep while also offering the spirit of hopefulness—a precious commodity in a restless world.”

Related: 14 Paint Colors That Can Make a Room Feel Instantly Cozy

PPG Paints

Penthouse by Clare

Penthouse by Clare

Stunning neutrals have been a mainstay in American homes for decades, and they continue to be popular even with fresh outfits like Clare, a new direct-to-consumer paint company. Clare Founder Nicole Gibbons says that Penthouse, "a subtle shade of greige that's the perfect mix of warm and cool," is the brand's best-selling neutral paint color. It "reflects light beautifully and has a bright, airy vibe" that can suit just about any room in the house.

Martinique Dawn by Valspar

Martinique Dawn by Valspar

Soft, natural greens are consistently popular across paint brands. Sue Kim, Valspar Color Marketing Manager, chose Martinique Dawn 6003-3B as their brand's favorite hue. "[It] is a mindful green that has the softness of linen pairing nicely with raw wood and natural greenery – perfect for a kitchen! Pair with crisp white for a clean optimistic space."


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