White is an enduring favorite with homeowners, and it's not hard to see why. "Whites can do a tremendous amount to lighten up a room, make a small space feel larger, or provide a blank canvas for any design style," explains Erika Woelfel, VP of color at Behr Paints. Behr's crisp Polar Bear is consistently a top seller.
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- The Most Popular Paint Colors in America
The Most Popular Paint Colors in America
A softer, warmer take on pure white, versatile antique whites call to mind parchment paper and frothy cafe au lait. Kelly-Moore's Antique White is a wonderful, and aptly-named, example. "It's the perfect backdrop for both colorful and neutral room accents and art displays," says Mary Lawlor, manager of color marketing for Kelly-Moore.
One step further down in the spectrum of white paint, classic beige is a warm shade with yellow undertones—like Behr's popular Navajo White. Beige pops when trimmed with bright white, and is a natural choice to combine with browns, rust reds, and blues. "Timeless neutrals like Navajo White are consistently among our best sellers," Erika Woelfel confirms.
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The calming quality of blue in the home is undeniable, as is the popularity of shades like Aleutian from Sherwin-Williams. "Aleutian is a dusky gray-blue that evokes a misty morning rain," observes Sue Wadden, director of color marketing for Sherwin-Williams. Versatile blue works in cozy bedrooms, spacious living rooms, and everywhere in between.
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In recent years, pale gray has become a go-to neutral in many homes and it's easy to see why—gray lets a room's decor shine, while the color itself makes a style statement all its own. "Our most popular color overall in 2017 was Gray Screen," reports Sherwin-Williams' Sue Wadden. "It's a modern color with a refreshing, cool vibe."
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As our affinity for gray paint has increased, Americans have been turning up the volume—and deepening the shades they choose to charcoals that sometimes border on black. One of Pratt & Lambert's best sellers is Rubidoux, "a warm, sophisticated gray that works as a backdrop or a stand-alone accent," says Ashley Banbury, Senior Designer for Pratt & Lambert.
The popularity of green interior paint is rooted in the color's association with the natural world. Not surprisingly, one of Benjamin Moore's best selling paints is a soft garden-green, Guilford Green. "It's one of our best-selling colors and complements a range of materials, fabrics and furnishings," says Andrea Magno, of Benjamin Moore's color and design team.
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It's the swatch we reach for when we're looking to elevate the mood of a room or when we want to create a playful, happy atmosphere in our home. Just ask Sue Wadden of Sherwin-Williams about her company's best-selling Friendly Yellow. "It's a muted, pale yellow that brightens up any space with its cheery, welcoming tone," she says.